Kwai for Good
Kwai provides everyone with the platform to record and share their lives. with over 700 million users worldwide, and millions of original videos published every day.
#Carnaval No Kwai
According to Kwai, Brazil's largest short video platform, more than 120.000 short videos were produced using the hashtag #CarnavalNoKwai during this week's holiday week and more than 220.000 videos were made using the app's new carnival features. With more than 7 million daily active users in the country, Kwai launched an exclusive activity in the application for Brazilian users. In it, users “unlocked” six cities - Olinda, Rio de Janeiro, Salvador, São Paulo, Manaus, Ouro Preto - from the available digital carnival map, simply watching and making short videos. Those who managed to unlock the map, competed for an iPhone 11, among other prizes.
#Kwai holi 2020
Data released by Kwai on March 9 shows that one day before Holi, more than 53,000 videos were made using the app’s Holi features and color effects, and more than 25,000 videos were posted under the hashtag #kwaiholi2020. Aside from the Holi features, several users are also attracted to the lucky lottery prizes of INR 1 million on the platform. More than 80,000 people have collected digital colors for prizes, including smartphones.
#Kwai app supports ‘Guri Capital and Greater São Paulo’
SAO PAULO, February 11, 2020 - Kwai recently announced the start of operations in Brazil and showed its service to the community by supporting its social projects. Popular and influential among young people, Kwai decided to provide financial support to students from Guri Capital and Greater São Paulo, a music education and socio-cultural inclusion program of the Secretary of Culture and Creative Economy of the Government of the State of São Paulo for children and teenagers, managed by Santa Marcelina Culture. The donation will cover the transportation of 40 students during the 2020 season.