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Community Guidelines

Last Update: February 2021


Kwai is a unique platform where users around the world can share fun and creative content, as such we want all Kwai users to feel safe while having fun using Kwai.

The goal of this Kwai Community Guidelines (“Guidelines”) is to describe our expectations for the Community of Kwai. By using the Service, you agree to comply with these Guidelines. In order to keep our platform user friendly and open for everyone, here are some very common yet understandable guidelines for our users to follow.

In case of violation of any provisions of these Guidelines, we may suspend or terminate your access to part or whole of the Service, restrict access to your content, remove the content from our platform, or take any other appropriate action in accordance with the Kwai Terms of Service (“Terms”) without notice to you. If necessary, we may cooperate with law enforcement agencies to investigate any unlawful acts on the Service.

We encourage our users to read these Guidelines carefully to ensure proper use of our Service and to help us keep our content viewable for all audience. Should you have any questions about these Guidelines or wish to report violations of these Guidelines, please contact us at report@ kwai.com.

Please note that there may be technological measures in the Service that are designed to detect uses of the Service that violate these Guidelines and to prevent unlicensed or unauthorized use of the Service. You agree that we may use these measures and that you will not seek to disable or circumvent them in any way.

All defined terms used in these Guidelines have the same meaning as defined in the Terms, unless the context requires otherwise.

1. ILLEGAL OR CRIMINAL ACTIVITIES, REGULATED GOODS OR SERVICES

1.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the service any user content that contains any information which may violate any applicable law, regulation, ordinance or rule (e.g. extremist information).

1.2 Any video content that promotes or provokes any individual to commit any crime is prohibited, including without limitation of the following:

(a) Theft

(b) Fraud

(c) Selling endangered species

(d) Sexual assault and sexual violence

(e) Vandalism or property damage

(f) Physical harm against individuals or group of people

1.3 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that:

(a) Depicts, promotes or trades firearms, firearm parts, ammunition, explosives or lethal enhancements; or

(b) provides access to manufacturing instructions for firearms, firearms parts, ammunition, explosives or lethal enhancements.

1.4 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that:

(a) attempts to buy, sell, trade, donate or gift alcohol or tobacco products between private individuals, and is not posted by a page, group or social media profile representing a real brick and mortar store, legitimate website or brand;

(b) attempts to buy, sell, trade, donate, gift, or solicit recreational drugs;

(c) admits to buy or trade recreational drugs by the poster of the content by themselves or through others;

(d) admits to personal use without acknowledgment of or reference to recovery, treatment, or other assistance to combat usage of recreational drugs; or

(e) promotes, encourages, coordinates or provides instructions for use or make of recreational drugs.

2. VIOLENCE OR INCITEMENT TO VIOLENCE

2.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that is violent/graphic or depicts unlawful acts towards any person.

2.2 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that:

(a) depicts or promotes cruelty, violence or unlawful acts towards persons (including playground fights between minors);

(b) encourages others to commit acts of violence against individuals or a specified group of people; or

(c) contains content concerning street battles, physical attacks, sexual assaults, torture, bodies or violent demonstrations.

2.3 Content that contains direct violence or encourages others to commit any type of crime is prohibited. Individuals or companies are not allowed to spread messages and content regarding any criminal behavior including minor or major. Following content should not be posted on the Service:

(a) Calls for violence and mass killing;

(b) Threatening any religion, community, state, race;

(c) Statements advocating violence;

(d) Manipulating someone’s image;

(e) Inspiring others about violence and crime;

(f) Providing Instructions on explosive material;

(g) Misinformation that leads toward violence; or

(h) Call to action for violence in election campaigns.

3. NUDITY OR SEXUAL ACTIVITY

3.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that is pornographic or sexually explicit.

3.2 For example, anything which shows either part of the human body such as women’s breasts, a person’s genitalia, sexual arousal or sexual fetish will be considered as sexual content. In other cases, content that is violent, graphic, or humiliating will not be allowed either. In general, do not share any content containing any of the following (whether relating to adults or minors):

(a) Pornography

(b) Depicting sexual or erotic acts, behavior or language

(c) Genitals

(d) Fetishes for sexual gratification

(e) Nudity

(f) Something similar to above

3.3 If you see such sexual content on the platform, please report to our support team.

4. SAFETY OF MINORS

We are deeply committed to the protection of minors. We do not allow sexually categorical content presenting minors and content that sexually abuses minors is not allowed either. Content promoting, encouraging or depicting child abuse or exploitation (whether sexual or non-sexual) are prohibited. Please note that this is not a complete list, to get more information you can contact our support team.

5. HARASSMENT AND BULLYING

You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any content that may be considered as insulting, vulgar, obscene, pornographic, provocation, hoax, fraudulent or any content that harms or exploits any person (whether adult or minor) in any way, including via bullying, harassment, intimidation, defamation or threats of violence.

6. HATE SPEECH

6.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that:

(a) incites hatred against any person, group, race, religion or class; or

(b) is, or could reasonably be interpreted as being, hateful, harassing, abusive (physical, sexual or verbal), racially or ethnically offensive, discriminatory towards a particular class, individual or group, defamatory, humiliating or disrespectful to other people, local ethics or customs (publicly or otherwise), threatening, profane or otherwise objectionable;

6.2 We also discourage content that includes hate, racism or discrimination about the following:

(a) Age

(b) Caste

(c) Disability

(d) Ethnicity

(e) Gender Identity

(f) Nationality

(g) Race

(h) Immigration status

(i) Religion

(j) Sex/Gender

(k) Sexual Orientation

(l) Victims of a major violent event

7. DANGEROUS ORGANIZATION OR INDIVIDUALS

7.1 We do not allow dangerous individuals or organizations to use our Service to promote terrorism, crime, or other types of harmful activities. If we believe there is a threat to the safety of the Service or your safety, we may suspend or terminate such users’ Accounts and notify the relevant legal authorities. As such, the following content is prohibited on the Service:

(a) Terrorist Activity and Terrorist Organizations

(b) Organized Hate

(c) Mass or Serial Murder

(d) Human Trafficking

(e) Organized Violence or Criminal Activity

7.2 Any organization/ individual/ group of people that are involved in coordinating harmful products and weapons, or any business that can draw attention towards harmful material is prohibited. This may also include the following statements, call to actions and advocacy:

(a) Vandalism/property damage

(b) Swatting

(c) Fraud, defined as the deliberate deception to take advantage of another, secure an unfair gain, or deprive another of money, property, or legal rights

(d) Bribery

(e) Embezzlement

(f) Money Laundering (concealment of the origins of criminally obtained money) Supporting and/or facilitating the misuse of payment cards

(g) Arranged/forced marriages with refugees or internally displaced persons.

(h) Offers of services to smuggle or assist in smuggling people

8. SUICIDE, SELF-HARM OR RISKY BEHAVIOURS

8.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that promotes, encourages or depicts suicide, self-harm or risky behaviours.

8.2 Any content that encourages suicide or self-harm, including certain graphic imagery and real-time depictions that experts tell us might lead others to engage in similar behavior is prohibited. Self-harm is defined as the intentional and direct injuring of the body, including self-mutilation and eating disorders. We want Kwai to be a space where people can share their experiences, raise awareness about these issues, and seek support from one another, which is why we allow people to discuss suicide and self-injury.

8.3 Any content that identifies and negatively targets victims or survivors of self-harm or suicide seriously, humorously, or rhetorically is also prohibited.

8.4 Any content that promotes, encourages or depicts risky behaviours is prohibited. Risky behaviour is defined as intentional acts conducted in a non-professional context or without the necessary skills and safety precautions that may lead to severe physical injury, serious mental distress or even death.

9. ANIMAL CRUELTY

9.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that depicts or promotes cruelty, violence or unlawful acts towards animals.

9.2 Content containing physical harm committed against animals, except in cases of hunting, fishing, religious sacrifice or food, is prohibited.

10. SPAM

10.1 You agree not to engage in sending unauthorized or unsolicited messages and spam when using the Service, or allow any person to use your Account to do the same.

11. INTELLECTUAL PROPERTY INFRINGEMENT

11.1 We encourage everyone to create and share original content. You may not post any content that infringes on, misappropriates, or violates another person’s Intellectual Property Rights.

11.2 When using the Service, you agree not to engage in any activity that may infringe our rights or any third party's rights, including any Intellectual Property Rights, contractual rights, confidentiality rights or privacy rights.

11.3 You may not, nor may you permit any other person to remove, obscure or modify any copyright, trade mark or other proprietary rights notice, marks or indications found in or on the Service.

12. IMPERSONATING OTHERS

You agree not to engage in any of the following prohibited activities when using the Service, or allow any person to use your Account to do the same:

(a) register or login to an Account or access the Service by using unauthorized means (including, without limitation, by third-party software or systems not developed, authorized or approved by us) or by impersonating any person or misrepresenting your affiliation with any person or organization; or

(b) impersonate another person or organization.

13. PERSONAL DATA VIOLATION

13.1 We respect the privacy of any individual/company and will support to take actions against any violation of privacy rights. You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that shares any other person's information other than in accordance with applicable laws.

13.2 You agree not to infringe privacy rights when using the Service, or allow any person to use your Account to do the same.

13.3 If any individual discovers that any of their personal information (e.g. email address, phone number, password, passport number etc.) has been revealed in content available on the Service they can directly contact the uploader. Additionally, the owner may also report to us and we will take action according to our Privacy Policy.

13.4 We encourage owners and companies to double-check our privacy policy and then report to us. If someone has posted your personal information or uploaded a video of you onto the Service without your consent you can contact our support team to report.

14. OTHER INAPPROPRIATE CONTENT

14.1 You may not, nor may you permit any other person to upload, share, publish, transmit, stream or otherwise make available on or through the Service any User Content that:

(a) contains any deceptive, fraudulent or misleading information, news, business schemes, proposals or transactions;

(b) depicts disgusting or nauseous scenes, or contains psychological implications of such, which are inappropriate to the general audience or unacceptable to the public;

(c) is an advertisement or solicitation of business which is intended for marketing of any products via our Service other than in accordance with our Terms of Service;

(d) promotes fake products, e.g. phishing schemes;

(e) misrepresents or disparages us or our Service;

(f) retransmits any television broadcasts, live concerts, sports events, competitions or other live events without the prior consent of the broadcaster, concert or event organizer (as the case may be);

(g) creates a risk of loss or damage to any person or property;

(h) depicts gambling activities or entices others to gamble;

(i) perform aid campaign for special purposes and financial aid (donation) organization for special purposes without the accurate and comprehensive clear permission of the authorized bodies; or

(j) encourages or is likely to encourage any of content that we have set out in these Guidelines as not permitted.