Newsroom
News, trends, announcements and everything related to Kwai can be found here.
Rural life goes viral: meet the top creators celebrating countryside living
A showcase of creators living in Brazil's countryside, Kwai highlights authentic profiles celebrating rural life and culture
Kuaishou launches new lifestyle tutorial app in image and text format
From the owner of Kwai, Topick is now available in Brazil for Android and will be available on iOS on December 20
1st Black Friday on Kwai: Sales Growth and Record-Breaking Live Commerce
The first-ever Black Friday of Kwai Shop, Kwai's e-commerce platform, strengthened its marketplace, boosting sales and hosting over 12-hour-long live commerce sessions
Melhor de 3 welcomes former football star and commentator Dodô
Hosted by Rodrigo Mussi and Paloma Tocci, the live show will air on Kwai from 6 PM to 7 PM this Tuesday, December 3
Cleber Machado, who recently left SBT, joins Melhor de 3 this Tuesday
Live show hosted by Rodrigo Mussi and Paloma Tocci will air exclusively on Kwai this Tuesday, 26, at 6 PM
Kwai Increases Prize Pool to R$8 Million for Users Engaging in Challenge
Until Wednesday, November 27, users can participate in a challenge inspired by the reality show A Fazenda on the app to earn rewards
Black Friday: Kwai Invests in live commerce with discounts of up to 90% and free shipping
Kwai Shop campaign will feature host João Kleber and top creators; Benefits extend to over 1,000 products across 300 categories
Manu Bahtidão to Perform Free Concert at Parque Villa-Lobos in São Paulo sponsored by Kwai
The app is also launching a special page featuring exclusive behind-the-scenes content
Band TV host Ulisses Costa Narrator joins "Melhor de 3" this Tuesday, 19th
The show Hosted by Rodrigo Mussi and Paloma Tocci to stream live on Kwai from 5 PM to 6 PM
Black Consciousness Day: Know influential creators sharing empowerment and representation
Kwai highlights influencers celebrating Afro-Brazilian culture and empowering Black identity and leadership through short videos
Ji Cheng, Global VP of Kuaishou: combating misinformation is a collective task
In an article, the executive emphasizes that collaboration among platforms, authorities, traditional media, and citizens is essential for a safer digital environment.
Buddy Valastro Meets the Winner of Kwai Chef in São Paulo
The Eternal Cake Boss, who is in Brazil to launch his new show, took the opportunity to cook with Leo Anterio
Kwai announces new phase of the TeleKwai program in Brazil
Exclusive short-form miniseries production initiative is one of the platform's key investments in the country
Kwai Awards 2024 brings together influencers and other stars for a night of celebration
The award recognized creators who stood out the most on the platform in 14 categories
Kwai expands operations in Brazil with the launch of an e-commerce platform
With Kwai Shop, the company redefines e-commerce by integrating the engagement power of short videos with the digital shopping experience
Kwai 2024 Awards announces sponsors and supporters of the event
H2bet and PUBG MOBILE will have exclusive activations at guest entrances, while other brands will also have a presence during the online broadcast and at the event venue
Kwai to host live coverage of the 2nd round vote count for the 2024 elections
App users can follow election results on the profiles of the TSE and partner media outlets such as Estadão, Record, UOL, and SBT
Kwai Awards 2024 Announces Musical Performances
Top names like É O Tchan, MC Carol, Nattan, and Manu Bahtidão confirmed for the second edition of the event
1st Edition of the Kwai for Business summit to award the best MKT cases of the platform
The event will also unveil the new positioning of Kwai for Business for the market
Meet Léo Anterio, the young chef who won Kwai Chef battle
A reality show veteran, Léo have prepared a dish full of typical Southern ingredients
Voting for the 2024 Kwai Awards to ellect your favorites on the app
The awards feature 14 categories across various segments, including gastronomy, music, TeleKwai, sports, and more
Kwai announces partnership with Politize! to promote reliable content on elections
The initiative is part of another project by the platform to combat misinformation during the election period
Watch the Kwai Chef finale and meet the winner of the short-video culinary battle
Episodes of the final phase of the gastronomic challenge hosted by Beatriz Reis are now available on Kwai; Léo Anterio, representing Southern Brazil, is the winner
Kwai Awards 2024 to be broadcast on SBT
The second edition of the awards, recognizing the best creators on the platform, will take place on October 30 in São Paulo with a content partnership with SBT
Kwai releases new Transparency Report with safety actions and efforts against misinformation
The latest edition reveals that the platform removed over 5 million videos in the first half of 2024
“Melhor de 3” invites former goalkeeper Zetti this week live from MorumBIS
The show will be broadcast on Kwai directly from the stadium in the Superbet suite, ahead of the São Paulo vs. Botafogo Copa Libertadores match
Estrela da Casa: Lucca is the latest hitmaker of this season and receives a surprise from Kwai
The sertanejo singer earned the hitmaker title for the second time and received messages from his managers in the form of short videos
Former A Fazenda stars Rachel Sheherazade, Lucas Souza, and Kerline launch their own shows on Kwai
The platform will stream weekly shows featuring stars from A Fazenda who will comment on the new season, along with exclusive content produced by a squad of creators
A Fazenda 16: Kwai reunites exclusive content about the reality show
Cantinho Kwai, an exclusive camera, Poder da Chama and many hours of live broadcasts: the platform offers a lot of multimedia content for fans of the reality show
Kerline Cardoso is the new Kwai star to comment on A Fazenda 16
Former Fazenda and former BBB will be the ambassador responsible for exclusive content on the app during RECORD's reality show
Kwai launches a special page on digital literacy and combating disinformation
The platform reinforces its commitment to the integrity of information and promotes educational content on the responsible use of networks
Kwai announces the finalists of Kwai Chef, the culinary battle in short video format
Discover new and outstanding culinary talents from the five regions of the country with simple and easy-to-make recipes; they final will be broadcast on Sep 23rd
Kwai launches a challenge that offers R$2.5 million in prizes to users
Musical challenge invites users to collect stickers of musical styles and complete online tasks within the app
Hitmaker of the week, Lucca receives a special surprise from Kwai on 'Estrela da Casa'
The singer who represents sertanejo style on Globo's reality show was moved by a video gift promoted by the app
Kwai delivers a challenge on 'Estrela da Casa' and launches a new activity on the app
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
Kwai delivers a challenge on 'Estrela da Casa' and launches a new activity on the app
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
The new star of Paulista Avenue, 'Porquinho da Paulista' is on Kwai
The platform joins forces with the iconic character who sings on Paulista Avenue to promote a partnership with 'Estrela da Casa' reality show
Kwai reinforces its commitment to safety and integrity in the 2024 municipal elections
Kwai is committed to protecting its users and ensuring a safe and healthy digital environment. To this end, the platform is constantly enhancing its security measures, especially for the 2024 municipal elections in Brazil
Kwai highlights informative content about the 2024 Elections
Initiative results from an agreement between the TSE and the digital short videos platform for signed recently
Kwai holds a workshop on creating mini-soap operas
Creators and content agencies from TeleKwai, the program on the platform focused on the mini-soap opera format, received production tips from audiovisual market executives
Former soccer player Diego Lugano is the guest of ‘Melhor de 3’ live from Morumbi
The program will be broadcast live directly from the stadium with Diego Lugano, former defender for São Paulo and the Uruguayan national team, as guest
Kwai is the new official partner of ‘Estrela da Casa’, Globo's new reality show
After the success of the results of the first partnership with Globo, Kwai will be part of the new musical reality show that premieres on August 13
‘Best of 3’ this week invites Souza, an idol of São Paulo team
The special program will be broadcast live from the stadium before the match between São Paulo and Goiás for Copa do Brasil
SBT and Kwai innovate with an unprecedented partnership in a new soap opera
SBT's new production “A Caverna Encantada” will have scenes released exclusively on the short video platform one day before the first five chapters
Beatriz Reis from BBB24 debuts as host of culinary reality show
Former BBB contestant was one of the stars of the latest edition of Globo's TVshow; now she got her own program called Kwai Chef
Kwai Chef is the new reality show from Kwai hosted by Beatriz Reis
Kwai Chef is a culinary battle held in partnership with Tastemade to discover the best popular recipe created by users and food content creators
Kwai announces a new Head of Creators
The executive Ronaldo Marques will lead the content area and partnerships with creators on the platform
Former player Vampeta Debuts new talk show called Toca Pra Quem Sabe
Broadcast Live Exclusively on Kwai, the new program has the presence of Journalists Mauro Cezar Pereira and Giovanni Chacon
World Chocolate Day: 5 drink recipes to make at home
From choconhaque to baked hot chocolate, we selected classic and innovative recipes from Kwai creators
The coxinha fondue and other crazy versions of this typical winter dish
Very popular when the weather gets cold, fondue has gained improbable versions on Kwai; Discover the best ones
Kwai and BBB 24: check out the consolidated numbers of the partnership
The debut of the partnership between the Globo TV show and the app yielded impressive numbers on TV, on social media and within the platform
Learn how to make typical São João Festival recipes made with corn
From pamonha to curau – including the traditional moist cake –, Kwai lists traditional recipes from São João parties all over Brazil made by our own creators
Kwai partners with AFP for fact-checking
The partnership aims to provide more context and high-quality information to users
Japanese Immigration Day: explore Japanese culture with short videos creators
Kwai is full of content that reveals different aspects of Japan, from its famous cuisine to manga and anime, which is very popular in BR
Kwai and KondZilla Partner to Create New Connections with Brands
The first collaborative effort between the two brands is a branded content project in the form of a mini-series for a urban mobility company campaign
São João Festival in Brazil: Kwai has exclusive content and broadcasts
The app broadcasts more than 100 live shows by artists such as João Gomes, Simone Mendes and Mari Fernandes live from the biggest São João party in the world, in Campina Grande, Paraíba
Kwai launches a special tab about soccer
The project is called "Chama o Kwai" and offers exclusive contents and partnerships with live broadcasts and roundtable discussions with guests
Protecting Children and Adolescents: Kwai's Safety Measures for Ads and Games
Discover the app's main features to ensure the integrity and protection of minors
World Environment Day: profiles on Kwai that entertains with a cause
From Captain Planet to mini soap operas, the app has a lot of content focused on nature preservation to celebrate World Environment Day on June 5
Kwai for Business is sponsoring Rio2C, greatest creativity event in Latin America
Kwai supports the charity music festival Salve o Sul
The event will take place on June 7 and 9 with concerts of huge Brazilian artists such as Luísa Sonza, Ludmilla, Pedro Sampaio and Amigos in support of the victims of the floods in Rio Grande do Sul;
Burger Day: recipes to make the best hamburgers at home
Kwai shows tutorials from app's content creators teaching creative sandwiches from the most elaborate to the most practical
Geek Pride Day: explore the nerd universe in Kwai
From book reviews to movies and even games, there are profiles on Kwai that seek to offer content for all audiences
Learn how to make desserts with one of the most popular ingredients of Brazil, the coffee
Who doesn't like a cup of coffee? It could be better to taste it in a dessert! Kwai has selected recipes to innovate in the kitchen using coffee to celebrate National Coffee Day
5 Electrifying Kwai's Mini-Novels that went viral on the Internet
We've selected famous TeleKwais from the platform that reunite a full entertainment package: comedy, action, drama and many plot twists.
Kwai vetoes political ads for 2024 elections
The app announces that it will ban political ads for the next election in Brazil
Kwai donates R$1 million to help flood victims in Rio Grande do Sul
In addition to the cash donation, the app created a page with information from reliable bodies that collect contributions, inviting all users to collaborate
Garfield visits Kwai office and app's social channels to promote new movie
The cutest orange cat is the theme of an activity in-app that reunites videos about the new film "Garfield"
Kwai Brazil holds event focused on digital security
The 1st Trust & Safety Advisory Forum reunited in April experts in São Paulo's office to discuss issues such as child safety and misinformation on social media
Kwai takes Isabelle from BBB 24 to Parintins for a celebration at the Boi Garantido party
As many users requested on the internet, the platform will deliver a Bom Pra Kwai Moment for Cunhã Poranga at the Festa da Alvorada
Kwai holds the first edition of Kwai Live Awards in Brazil
Kwai Live Awards in São Paulo reunited the best digital streamers, agencies and sponsors from the live broadcast segment, one of the app's most important areas in Brazil
Kwai reinforces its presence in entertainment through the partnership with BBB 24
Since the beginning of the partnership with Globo's Big Brother Brasil 24, the app has gained thousands of new users and gone viral with the campaign jingle #BomPraKwai
Kwai and DoubleVerify Partner to Improve the Quality of Ad Placements for Advertisers Using the App
brands will benefit from DV’s industry-leading video authentication solutions across their video campaigns on Kwai
Kwai Announces Partnership with Integral Ad Science (IAS) to Ensure a Safer Environment for Brands
With the agreement, the app aims to improve the return on investment in advertising for advertisers