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🚨 Após 26 anos, a RedeTV! rompe com o Kantar IBOPE Media e deixa de usar a medição tradicional de audiência. A emissora, de Amilcare Dallevo Jr., diz estar insatisfeita e vai apostar em métricas digitais e pesquisas independentes. SBT, Record e Band também criticam o modelo. #RedeTV #Ibope #Audiência #TVBrasileira
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A partir de janeiro de 2026, um ponto de audiência vai representar mais casas e pessoas no Ibope. A atualização da Kantar Ibope, baseada em dados do IBGE, altera o peso dos pontos no PNT e também na Grande São Paulo. Na prática, programas podem ter menos pontos, mas alcançar mais telespectadores em números absolutos do que no passado. #Audiencia #KantarIbope #Globo #SBT
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