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Isso é marketing no estado puro. A Amstel pegou um boato que já dominava a internet, a falsa entrada de Christiane Torloni no BBB26, e transformou em campanha com humor, timing perfeito e zero cara de propaganda. A marca entrou na conversa do público e gerou buzz orgânico imediato. Aula de como surfar a cultura pop sem forçar. #BBB #ChristianeTorloni #Amstel #Globo
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