
News, trends, announcements and everything related to Kwai can be found here.
Located at Shopping Cidade de São Paulo, the pop-up runs until December 24 and celebrates the arrival of the Kwai Awards with exclusive items starting at R$ 3
Keeta, H2Bet, and helloo join Kwai for a night celebrating creators and digital culture
Initiative features exclusive content and reinforces the platform’s commitment to inclusion and diversity
Partnership strengthens Terra & Vivo Ads’ presence in major cultural and digital events
Second edition of the awards celebrates the top projects and brandformance cases from Kwai for Business, the commercial division of the short-video app
Event on November 12 will also present major developments in Kwai for Business’s brandformance ecosystem, the app’s commercial platform
João Gomes, Zezé Di Camargo, and Valesca Popozuda with Marvvila take the stage on November 26
The commercial division of Kwai expands the Kwai Ad Awards categories and hosts a full day of content and innovation on November 12
Set for November 26 in São Paulo, the gala night celebrates the platform’s talents and will be streamed live in the app; voting is now open
Short-video platform partners with the agency to strengthen its communication strategy and market presence in the country
Findings reinforce the growth of content commerce and highlight strong purchase intention in higher-value categories
Hosted by Regina Volpato, the show kicks off with the introduction of five content creators competing for the title in the third edition of the program
From newcomers to former reality show contestants, five creators from across Brazil will bring their regional flavors to the final stage of the show
Special page on the app features anti-fraud tips and official content developed by the Ministry of Justice and the Federal Government
Sponsored by the Britânia brand, the reality show celebrates the strength of gastronomy on kwai and promises to reveal new talents in brazilian cuisine
Documentary features special screenings next week and a live event on the app this Sunday (10), at 6 p.m., with Cris Martins, the protagonist
According to research, clothing and footw ear lead 2025’s purchase intentions for the date, and Kwai Shop brings together great and affordable gift options
Kwai Ekoa, the app’s new institutional initiative, kicks off with in-person activities in partnership with Community Creators Academy
On Kwai, you can learn how to make the viral treat made with strawberries with a creamy powdered milk brigadeiro filling
The platform features practical cooking videos, storage tips, and product suggestions to simplify everyday life
Kwai creators share unique ways to make pizza from scratch turning Pizza Day into a hands-on culinary experience
With a focus on sports and pop culture, the agreement fosters the creator economy’s participation in digital out-of-home (DOOH) media
The initiative reinforces the platform’s commitment to information integrity and expanding access to official data
With lighthearted conversations and big names from the sports world, “Andreoli Modo On” reaches impressive numbers and continues to grow its digital audience
“Legal Tracks”, created in partnership with BETC HAVAS and KondZilla, is shortlisted in the Audio & Radio and Digital Craft categories
Platform launches new studio, brings exclusive content with Carol Barcellos, and relaunches the show “Toca Pra Quem Sabe”
Kwai for Business will host the event “Creativity in the Era of Brazilian Identity” on June 19, during the Cannes Lions Festival
The new solution expands the creative ecosystem of the Kwai For Business unit and democratizes access to advertising opportunities
Special in-app page offers key information, registration guidance, and educational videos
With music stars J. Eskine and Rogerinho, Canta Kwai is on the hunt for new voices that bring the São João festivities to life across Brazil
Kwai reinforces its commitment to creating a safe digital environment and has just launched a new protection feature for its community.
The project marks the first major investment by the new free entertainment app and will feature exclusive activations and daily content across both platforms
The new app for the Brazilian market features short-episode stories with engaging plots, available for free and anytime on mobile devices
The short-video app is participating in the 23rd edition of the event with a series of creative, accessible, and interactive initiatives
On Barbecue Day, the most delicious tradition in Brazil takes center stage on Kwai, with top content creators sharing grilling tips and budget-friendly products
Kerline Cardoso takes to the skies in a customized hot air balloon to promote Kwai Lite
On Kwai, Indigenous creators from various ethnic groups share their daily lives and traditions of Brazil’s original peoples — get to know some of them
This exclusive project with free open access is sponsored by Superbet
Integration automates inventory, order, and finance processes to enhance operational efficiency
On Kwai, creators share inspiration and techniques for a lighter, more balanced lifestyle; Kwai Shop also features products that embrace this way of life
Meet Kwai creators who take audiences behind the scenes of circuses across Brazil in celebration of Circus Day this Thursday (27th)
Platform releases detailed data on its operations in the country for the first time; removals account for less than 1% of the content published on the app
Kwai’s shopping platform records impressive growth and establishes itself as a leader in live commerce
This Thursday (March 25), the platform’s office will be the stage for an exclusive overview of the innovation festival, featuring top industry executives.
From plush toys to keychains, these adorable items inspired by the friendly rodent—gaining worldwide fame—are nice gift ideas on the app
Platform strengthens its commitment to digital accessibility with a lighter app, without compromising the full short video experience
The platform gathers the most iconic moments from CarnaKwai, including nationwide coverage of the celebrations, behind-the-scenes content from exclusive VIP areas, and the top hits that energized revelers
The platform expands its digital coverage and brings viewers the excitement of the score reveal that will determine the 2025 Special Group champions
Platform brings together influencers in three cities to cover the festivities up close, with access to blocos, VIP lounges, and exclusive behind-the-scenes content
Platform reinforces its commitment to local culture and offers a complete digital hub for revelers
Platform also launches digital hub with VIP experiences, interactive challenges, and special coverage of the festivities
With the festivities approaching, creators share creative tips to transform your look and spice up this year's celebration with style and savings
The platform strengthens its connection with Brazilians' passions by expanding SBT Folia content distribution during the Rio and São Paulo Carnival coverage
The platform reinforces its positioning with a dedicated page full of Carnival-themed digital content and will also offer creators exclusive benefits during the festivities
Videocast premieres on February 18, exclusively on Kwai and sponsored by Superbet
Between Thursday and Friday, Kwai’s e-commerce platform runs the "Mystery Box" campaign with exclusive rewards and discounts
Platform offers fun interactions and alerts, unveiling to reality show fans "The B-Side of BBB"
Platform reinforces its commitment to digital safety and offers exclusive content to raise user awareness
To celebrate the occasion this Friday (January 31), Kwai brings together famous magicians on the app who amaze—and teach—users with creative and innovative tricks.
Find out what will be trending on one of the leading short video apps this year
The queen of TV arguments and on-air drama ventures into a new weekly interview show on Kwai
The presenter stars in a film and assets set to air this Monday (01/13), the premiere date of Globo’s reality show
On Kwai, the former reality show contestant promises to address controversies and drama for the first time in an exclusive live event in January 9th
On Kwai, many influencers succeed by creating content with their "partners in crime"—be it their better half, a parent, sibling, or even a musical partner
Discover how to share the best moments of your trip on Kwai
To achieve prosperity in 2025, esoteric influencers on Kwai teach simple rituals using everyday ingredients like bay leaves, pomegranate, and apples.
As a responsible and complianced platform, Kwai will update its Gambling and Games Policy for Brazil to meet new regulatory requirements, effective January 1, 2025.
A polarizing ingredient on the holiday table, raisins aren’t just for rice dishes—discover Kwai recipes that make the fruit surprisingly enjoyable
Fresh fruits and herbs in red and green tones become your allies for a fun and festive holiday decoration. Check out tips from Kwai creators
Simple recipe content attracted countless likes on Kwai, highlighting the role of social media in making gastronomy accessible to everyone
A showcase of creators living in Brazil's countryside, Kwai highlights authentic profiles celebrating rural life and culture
From the owner of Kwai, Topick is now available in Brazil for Android and will be available on iOS on December 20
The first-ever Black Friday of Kwai Shop, Kwai's e-commerce platform, strengthened its marketplace, boosting sales and hosting over 12-hour-long live commerce sessions
Hosted by Rodrigo Mussi and Paloma Tocci, the live show will air on Kwai from 6 PM to 7 PM this Tuesday, December 3
Live show hosted by Rodrigo Mussi and Paloma Tocci will air exclusively on Kwai this Tuesday, 26, at 6 PM
Until Wednesday, November 27, users can participate in a challenge inspired by the reality show A Fazenda on the app to earn rewards
Kwai Shop campaign will feature host João Kleber and top creators; Benefits extend to over 1,000 products across 300 categories
The app is also launching a special page featuring exclusive behind-the-scenes content
The show Hosted by Rodrigo Mussi and Paloma Tocci to stream live on Kwai from 5 PM to 6 PM
Kwai highlights influencers celebrating Afro-Brazilian culture and empowering Black identity and leadership through short videos
In an article, the executive emphasizes that collaboration among platforms, authorities, traditional media, and citizens is essential for a safer digital environment.
The Eternal Cake Boss, who is in Brazil to launch his new show, took the opportunity to cook with Leo Anterio
Exclusive short-form miniseries production initiative is one of the platform's key investments in the country
The award recognized creators who stood out the most on the platform in 14 categories
With Kwai Shop, the company redefines e-commerce by integrating the engagement power of short videos with the digital shopping experience
H2bet and PUBG MOBILE will have exclusive activations at guest entrances, while other brands will also have a presence during the online broadcast and at the event venue
App users can follow election results on the profiles of the TSE and partner media outlets such as Estadão, Record, UOL, and SBT
Top names like É O Tchan, MC Carol, Nattan, and Manu Bahtidão confirmed for the second edition of the event
The event will also unveil the new positioning of Kwai for Business for the market
A reality show veteran, Léo have prepared a dish full of typical Southern ingredients
The awards feature 14 categories across various segments, including gastronomy, music, TeleKwai, sports, and more
The initiative is part of another project by the platform to combat misinformation during the election period
Episodes of the final phase of the gastronomic challenge hosted by Beatriz Reis are now available on Kwai; Léo Anterio, representing Southern Brazil, is the winner
The second edition of the awards, recognizing the best creators on the platform, will take place on October 30 in São Paulo with a content partnership with SBT
The latest edition reveals that the platform removed over 5 million videos in the first half of 2024
The show will be broadcast on Kwai directly from the stadium in the Superbet suite, ahead of the São Paulo vs. Botafogo Copa Libertadores match
The sertanejo singer earned the hitmaker title for the second time and received messages from his managers in the form of short videos
The platform will stream weekly shows featuring stars from A Fazenda who will comment on the new season, along with exclusive content produced by a squad of creators
Cantinho Kwai, an exclusive camera, Poder da Chama and many hours of live broadcasts: the platform offers a lot of multimedia content for fans of the reality show
Former Fazenda and former BBB will be the ambassador responsible for exclusive content on the app during RECORD's reality show
The platform reinforces its commitment to the integrity of information and promotes educational content on the responsible use of networks
Discover new and outstanding culinary talents from the five regions of the country with simple and easy-to-make recipes; they final will be broadcast on Sep 23rd
Musical challenge invites users to collect stickers of musical styles and complete online tasks within the app
The singer who represents sertanejo style on Globo's reality show was moved by a video gift promoted by the app
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
The platform joins forces with the iconic character who sings on Paulista Avenue to promote a partnership with 'Estrela da Casa' reality show
Kwai is committed to protecting its users and ensuring a safe and healthy digital environment. To this end, the platform is constantly enhancing its security measures, especially for the 2024 municipal elections in Brazil
Initiative results from an agreement between the TSE and the digital short videos platform for signed recently
Creators and content agencies from TeleKwai, the program on the platform focused on the mini-soap opera format, received production tips from audiovisual market executives
The program will be broadcast live directly from the stadium with Diego Lugano, former defender for São Paulo and the Uruguayan national team, as guest
After the success of the results of the first partnership with Globo, Kwai will be part of the new musical reality show that premieres on August 13
The special program will be broadcast live from the stadium before the match between São Paulo and Goiás for Copa do Brasil
SBT's new production “A Caverna Encantada” will have scenes released exclusively on the short video platform one day before the first five chapters
Former BBB contestant was one of the stars of the latest edition of Globo's TVshow; now she got her own program called Kwai Chef
Kwai Chef is a culinary battle held in partnership with Tastemade to discover the best popular recipe created by users and food content creators
The executive Ronaldo Marques will lead the content area and partnerships with creators on the platform
Broadcast Live Exclusively on Kwai, the new program has the presence of Journalists Mauro Cezar Pereira and Giovanni Chacon
From choconhaque to baked hot chocolate, we selected classic and innovative recipes from Kwai creators
Very popular when the weather gets cold, fondue has gained improbable versions on Kwai; Discover the best ones
The debut of the partnership between the Globo TV show and the app yielded impressive numbers on TV, on social media and within the platform
From pamonha to curau – including the traditional moist cake –, Kwai lists traditional recipes from São João parties all over Brazil made by our own creators
The partnership aims to provide more context and high-quality information to users
Kwai is full of content that reveals different aspects of Japan, from its famous cuisine to manga and anime, which is very popular in BR
The first collaborative effort between the two brands is a branded content project in the form of a mini-series for a urban mobility company campaign
The app broadcasts more than 100 live shows by artists such as João Gomes, Simone Mendes and Mari Fernandes live from the biggest São João party in the world, in Campina Grande, Paraíba
The project is called "Chama o Kwai" and offers exclusive contents and partnerships with live broadcasts and roundtable discussions with guests
Discover the app's main features to ensure the integrity and protection of minors
From Captain Planet to mini soap operas, the app has a lot of content focused on nature preservation to celebrate World Environment Day on June 5
The event will take place on June 7 and 9 with concerts of huge Brazilian artists such as Luísa Sonza, Ludmilla, Pedro Sampaio and Amigos in support of the victims of the floods in Rio Grande do Sul;
Kwai shows tutorials from app's content creators teaching creative sandwiches from the most elaborate to the most practical
From book reviews to movies and even games, there are profiles on Kwai that seek to offer content for all audiences
Who doesn't like a cup of coffee? It could be better to taste it in a dessert! Kwai has selected recipes to innovate in the kitchen using coffee to celebrate National Coffee Day
We've selected famous TeleKwais from the platform that reunite a full entertainment package: comedy, action, drama and many plot twists.
The app announces that it will ban political ads for the next election in Brazil
In addition to the cash donation, the app created a page with information from reliable bodies that collect contributions, inviting all users to collaborate
The cutest orange cat is the theme of an activity in-app that reunites videos about the new film "Garfield"
The 1st Trust & Safety Advisory Forum reunited in April experts in São Paulo's office to discuss issues such as child safety and misinformation on social media
As many users requested on the internet, the platform will deliver a Bom Pra Kwai Moment for Cunhã Poranga at the Festa da Alvorada
Kwai Live Awards in São Paulo reunited the best digital streamers, agencies and sponsors from the live broadcast segment, one of the app's most important areas in Brazil
Since the beginning of the partnership with Globo's Big Brother Brasil 24, the app has gained thousands of new users and gone viral with the campaign jingle #BomPraKwai
brands will benefit from DV’s industry-leading video authentication solutions across their video campaigns on Kwai
With the agreement, the app aims to improve the return on investment in advertising for advertisers
The app announces that it will ban political ads for the next election in Brazil

Kwai informs that it will vet political advertisements on the platform for the 2024 municipal elections in the country. The decision reinforces the company's commitment to working proactively with the Brazilian government, cooperating with the requirements and compliance with laws and regulations, such as the new resolution of the Superior Electoral Court (TSE), published in February.
The company clarifies that the change in its Advertising and Content Policies will not allow promotion of any type of advertisement related to the electoral process, voting, exercise of the right to vote, other political rights, political parties, candidates, elected positions, projects law, federations and coalitions and government proposals. The company also reiterates its commitment to digital security in the country, supporting the integrity of this year's elections, and that it will continue to collaborate fully with the responsible authorities in a proactive manner, aiming to clarify doubts and improve processes.
SOURCE Kwai