News, trends, announcements and everything related to Kwai can be found here.
Find out what will be trending on one of the leading short video apps this year
The queen of TV arguments and on-air drama ventures into a new weekly interview show on Kwai
The presenter stars in a film and assets set to air this Monday (01/13), the premiere date of Globo’s reality show
On Kwai, the former reality show contestant promises to address controversies and drama for the first time in an exclusive live event in January 9th
On Kwai, many influencers succeed by creating content with their "partners in crime"—be it their better half, a parent, sibling, or even a musical partner
Discover how to share the best moments of your trip on Kwai
To achieve prosperity in 2025, esoteric influencers on Kwai teach simple rituals using everyday ingredients like bay leaves, pomegranate, and apples.
As a responsible and complianced platform, Kwai will update its Gambling and Games Policy for Brazil to meet new regulatory requirements, effective January 1, 2025.
A polarizing ingredient on the holiday table, raisins aren’t just for rice dishes—discover Kwai recipes that make the fruit surprisingly enjoyable
Fresh fruits and herbs in red and green tones become your allies for a fun and festive holiday decoration. Check out tips from Kwai creators
Simple recipe content attracted countless likes on Kwai, highlighting the role of social media in making gastronomy accessible to everyone
A showcase of creators living in Brazil's countryside, Kwai highlights authentic profiles celebrating rural life and culture
From the owner of Kwai, Topick is now available in Brazil for Android and will be available on iOS on December 20
The first-ever Black Friday of Kwai Shop, Kwai's e-commerce platform, strengthened its marketplace, boosting sales and hosting over 12-hour-long live commerce sessions
Hosted by Rodrigo Mussi and Paloma Tocci, the live show will air on Kwai from 6 PM to 7 PM this Tuesday, December 3
Live show hosted by Rodrigo Mussi and Paloma Tocci will air exclusively on Kwai this Tuesday, 26, at 6 PM
Until Wednesday, November 27, users can participate in a challenge inspired by the reality show A Fazenda on the app to earn rewards
Kwai Shop campaign will feature host João Kleber and top creators; Benefits extend to over 1,000 products across 300 categories
The app is also launching a special page featuring exclusive behind-the-scenes content
The show Hosted by Rodrigo Mussi and Paloma Tocci to stream live on Kwai from 5 PM to 6 PM
Kwai highlights influencers celebrating Afro-Brazilian culture and empowering Black identity and leadership through short videos
In an article, the executive emphasizes that collaboration among platforms, authorities, traditional media, and citizens is essential for a safer digital environment.
The Eternal Cake Boss, who is in Brazil to launch his new show, took the opportunity to cook with Leo Anterio
Exclusive short-form miniseries production initiative is one of the platform's key investments in the country
The award recognized creators who stood out the most on the platform in 14 categories
With Kwai Shop, the company redefines e-commerce by integrating the engagement power of short videos with the digital shopping experience
H2bet and PUBG MOBILE will have exclusive activations at guest entrances, while other brands will also have a presence during the online broadcast and at the event venue
App users can follow election results on the profiles of the TSE and partner media outlets such as Estadão, Record, UOL, and SBT
Top names like É O Tchan, MC Carol, Nattan, and Manu Bahtidão confirmed for the second edition of the event
The event will also unveil the new positioning of Kwai for Business for the market
A reality show veteran, Léo have prepared a dish full of typical Southern ingredients
The awards feature 14 categories across various segments, including gastronomy, music, TeleKwai, sports, and more
The initiative is part of another project by the platform to combat misinformation during the election period
Episodes of the final phase of the gastronomic challenge hosted by Beatriz Reis are now available on Kwai; Léo Anterio, representing Southern Brazil, is the winner
The second edition of the awards, recognizing the best creators on the platform, will take place on October 30 in São Paulo with a content partnership with SBT
The latest edition reveals that the platform removed over 5 million videos in the first half of 2024
The show will be broadcast on Kwai directly from the stadium in the Superbet suite, ahead of the São Paulo vs. Botafogo Copa Libertadores match
The sertanejo singer earned the hitmaker title for the second time and received messages from his managers in the form of short videos
The platform will stream weekly shows featuring stars from A Fazenda who will comment on the new season, along with exclusive content produced by a squad of creators
Cantinho Kwai, an exclusive camera, Poder da Chama and many hours of live broadcasts: the platform offers a lot of multimedia content for fans of the reality show
Former Fazenda and former BBB will be the ambassador responsible for exclusive content on the app during RECORD's reality show
The platform reinforces its commitment to the integrity of information and promotes educational content on the responsible use of networks
Discover new and outstanding culinary talents from the five regions of the country with simple and easy-to-make recipes; they final will be broadcast on Sep 23rd
Musical challenge invites users to collect stickers of musical styles and complete online tasks within the app
The singer who represents sertanejo style on Globo's reality show was moved by a video gift promoted by the app
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money
The platform joins forces with the iconic character who sings on Paulista Avenue to promote a partnership with 'Estrela da Casa' reality show
Kwai is committed to protecting its users and ensuring a safe and healthy digital environment. To this end, the platform is constantly enhancing its security measures, especially for the 2024 municipal elections in Brazil
Initiative results from an agreement between the TSE and the digital short videos platform for signed recently
Creators and content agencies from TeleKwai, the program on the platform focused on the mini-soap opera format, received production tips from audiovisual market executives
The program will be broadcast live directly from the stadium with Diego Lugano, former defender for São Paulo and the Uruguayan national team, as guest
After the success of the results of the first partnership with Globo, Kwai will be part of the new musical reality show that premieres on August 13
The special program will be broadcast live from the stadium before the match between São Paulo and Goiás for Copa do Brasil
SBT's new production “A Caverna Encantada” will have scenes released exclusively on the short video platform one day before the first five chapters
Former BBB contestant was one of the stars of the latest edition of Globo's TVshow; now she got her own program called Kwai Chef
Kwai Chef is a culinary battle held in partnership with Tastemade to discover the best popular recipe created by users and food content creators
The executive Ronaldo Marques will lead the content area and partnerships with creators on the platform
Broadcast Live Exclusively on Kwai, the new program has the presence of Journalists Mauro Cezar Pereira and Giovanni Chacon
From choconhaque to baked hot chocolate, we selected classic and innovative recipes from Kwai creators
Very popular when the weather gets cold, fondue has gained improbable versions on Kwai; Discover the best ones
The debut of the partnership between the Globo TV show and the app yielded impressive numbers on TV, on social media and within the platform
From pamonha to curau – including the traditional moist cake –, Kwai lists traditional recipes from São João parties all over Brazil made by our own creators
The partnership aims to provide more context and high-quality information to users
Kwai is full of content that reveals different aspects of Japan, from its famous cuisine to manga and anime, which is very popular in BR
The first collaborative effort between the two brands is a branded content project in the form of a mini-series for a urban mobility company campaign
The app broadcasts more than 100 live shows by artists such as João Gomes, Simone Mendes and Mari Fernandes live from the biggest São João party in the world, in Campina Grande, Paraíba
The project is called "Chama o Kwai" and offers exclusive contents and partnerships with live broadcasts and roundtable discussions with guests
Discover the app's main features to ensure the integrity and protection of minors
From Captain Planet to mini soap operas, the app has a lot of content focused on nature preservation to celebrate World Environment Day on June 5
The event will take place on June 7 and 9 with concerts of huge Brazilian artists such as Luísa Sonza, Ludmilla, Pedro Sampaio and Amigos in support of the victims of the floods in Rio Grande do Sul;
Kwai shows tutorials from app's content creators teaching creative sandwiches from the most elaborate to the most practical
From book reviews to movies and even games, there are profiles on Kwai that seek to offer content for all audiences
Who doesn't like a cup of coffee? It could be better to taste it in a dessert! Kwai has selected recipes to innovate in the kitchen using coffee to celebrate National Coffee Day
We've selected famous TeleKwais from the platform that reunite a full entertainment package: comedy, action, drama and many plot twists.
The app announces that it will ban political ads for the next election in Brazil
In addition to the cash donation, the app created a page with information from reliable bodies that collect contributions, inviting all users to collaborate
The cutest orange cat is the theme of an activity in-app that reunites videos about the new film "Garfield"
The 1st Trust & Safety Advisory Forum reunited in April experts in São Paulo's office to discuss issues such as child safety and misinformation on social media
As many users requested on the internet, the platform will deliver a Bom Pra Kwai Moment for Cunhã Poranga at the Festa da Alvorada
Kwai Live Awards in São Paulo reunited the best digital streamers, agencies and sponsors from the live broadcast segment, one of the app's most important areas in Brazil
Since the beginning of the partnership with Globo's Big Brother Brasil 24, the app has gained thousands of new users and gone viral with the campaign jingle #BomPraKwai
brands will benefit from DV’s industry-leading video authentication solutions across their video campaigns on Kwai
With the agreement, the app aims to improve the return on investment in advertising for advertisers
With the agreement, the app aims to improve the return on investment in advertising for advertisers
To further bolster its efforts towards media quality, Kwai, a platform for creating and sharing short videos, has partnered with Integral Ad Science (IAS), a leading media measurement and optimization platform. The aim is to bring more transparency and confidence to advertisers looking to maximize engagement through the app.
The partnership offers solutions for Visibility, Invalid Traffic (IVT), and Brand Safety Evaluation at the app level, ensuring that ads are viewed by real individuals in safe business environments. This enhances return on advertising investment for advertisers. As marketers face increasing scrutiny over advertising spend, Kwai aims to simplify the demonstration of campaign effectiveness and performance like never before.
"The collaboration between Kwai and IAS ensures the quality of media buys for brands and agencies, reducing waste for advertisers and generating greater return on investment. Kwai now provides a clearer understanding of ad effectiveness, giving advertisers clarity and confidence in their digital investments," highlights Marcia Byrne, LATAM Executive Director at IAS.
"Currently, brands are eager to better understand if their messages are being viewed by real people and in what context, so they can have confidence they are investing their ad spend most effectively. As we expand our tools to validate effectiveness, performance, and safety, we will continue to bring the best third-party measurement solutions to provide peace of mind to brands," adds Bella Zhang, Head of Kwai for Business in the Americas.
With the support of industry-leading measurement and optimization platforms like IAS, Kwai will continue to enhance the advertising experience and offerings for businesses, providing brands with actionable data to drive better outcomes.
Other information to press: kwai@giusticom.com.br
SOURCE Kwai