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A Globo prepara o Globopop, um novo app de vídeos verticais para competir com TikTok e Kwai. Gratuito, o aplicativo vai apostar em conteúdos rápidos, produções originais, novelas em formato vertical e atrações ligadas ao BBB e ao esporte. A monetização deve vir de publicidade e parcerias, com estreia prevista ainda para este ano. #Globo #Globopop #MídiaDigital #Streaming
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A Globo lançou o aplicativo “Globo Pop”, uma nova aposta da emissora para concorrer diretamente com outras plataformas de vídeos curtos. O movimento reforça a estratégia da empresa de se aproximar ainda mais do público digital e disputar espaço com gigantes do segmento. #Globo #GloboPop #Shorts
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