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E o império da SOCOCO nasceu de uma aposta ARRISCADA em Maceió --- Em 1966, dois irmãos portugueses fundaram em Maceió uma empresa considerada inviável: industrializar o coco num país onde a fruta era processada artesanalmente nas cozinhas. A virada veio em 1991, quando a Sococo se tornou a primeira do Brasil a engarrafar água de coco — até então descartada no processo industrial. #empreendedores #negócios #marcas #sococo #inspiração
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