15K views · 1K reactions | 👖 LEVI JEANS TAG CODING HACK 👖 The classic 🛑 red 🛑Tab Device, as it’s legally known, is undoubtedly an enduring symbol of Levi’s®. Who knew a small piece of fabric could remain such a powerful marker of a global brand? Levi Strauss & Co. certainly was invested in it, which is why it has spent more than 80 years protecting not only its exclusive use to the Tab trademark, but to the quality it has come to represent. In the 1950s and 1960s, Levi’s® started adding different-colored Tabs to other Levi’s® clothing. Though the Tab itself has changed very little over its lifetime, key differentiations in its gradual evolution have caught the eagle eyes of everyday customers and vintage collectors alike. So if you find yourself wondering about that orange Tab — or the red Tab with nothing on it — let this tale of Tabs be your guide. ‘LEVI’S’ Red Tab The red Tab, with the word “LEVI’S” woven onto one side of the tab in white, appeared on 501®s in 1936 and, later, on denim jackets. Red Tab with Lowercase ‘e’ In the 1950s, the brand started making double-sided tabs, where the white “LEVI’S” lettering was visible on both sides. In the early 1970s, instead of all-caps “LEVI’S,” it changed to a title-case “Levi’s” — with a lowercase “e.” The “E” font differentiation became a mark among collectors of a vintage piece. Red Tab with Registration Symbol Every now and then, you’ll find a blank red Tab: a red Tab with nothing but the trademark symbol on it. Watch this great video from @scoutforvintage for more details on all the different tabs. ✨ FOLLOW FOR MORE THRIFTING TIPS AND TRICKS ✨ #thriftstorefinds #thrift #thrifty #thrifted #thriftedfashion #outfits #outfitoftheday #creator #creatorgrams #goodwill #goodwillhunting #goodwillfinds #secondhand #secondhandfashion #vintage #levis #levisjeans | Cherise | boot_scootin_and_thriftin · Original audio
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