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The label “19 Crimes” was launched last year. Using augmented reality to bring to life the 19th century convicts who were taken to that country. The wine company hopes that branding will help sell this wine. Especially the younger ones. It is worth remembering that many prisoners were banned from the United Kingdom and taken to Australia by the British government in 1875. Using a specific brand app, wine consumers can watch the prisoners' stories. The interaction shows not only the hist.
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