Dona-Ruth
Mute
Corte inspira
O jornalista Ricardo Feltrin revelou uma proposta feita por Dona Ruth, mãe de Marília Mendonça, à Lacta e à Cacau Show: A ideia era criar uma campanha publicitária dizendo: “O Léo tem diabetes tipo 1… já perdeu a mãe… vai passar a Páscoa sem ovo também?” A campanha usaria o luto da criança e sua condição de saúde pra vender chocolate. Valor envolvido? R$ 5 milhões. As marcas recusaram, dizendo que a proposta era sem pé nem cabeça. E você? Isso é empatia ou exploração pura? Comenta sem filt
Follow
31
0
12
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