Producer of Euphoria Will Launch a Makeup Collection
The producer A24, responsible for the popular series 'Euphoria', is preparing to enter the beauty market with the creation of 'Rules Beauty', a new line of makeup. The initiative, revealed through a job posting seeking a director for the brand, has generated great anticipation among fans of the series. They speculate that the name 'Rules Beauty' may be a tribute to the characters Rue and Jules and are eager for a collection filled with jewels, colors, and references to the Y2K style, which are hallmark elements of 'Euphoria's' aesthetics. The series, which premiered in 2019, is widely recognized for having revolutionized makeup trends in the 2020s, popularizing colorful, textured looks with embellishments, while its second season is currently in production.