The Future of Advertising - From Advertising to Growth Hacking
Juan Pablo D. Boeira details how advertising is evolving from the traditional "advertising" model to a "growth hacking" approach, driven by the convergence of technologies such as 5G connectivity, augmented reality glasses, and powerful artificial intelligences. The text points out that social media marketing has already replaced much of traditional advertising and that the future will bring hyper-personalized advertising, where facial recognition systems and AI will anticipate our desires, and virtual assistants like Alexa will make purchasing choices for us, based on complex data analysis. This radical transformation, already manifested in "visual searches" and AR applications like Ikea's, represents a threat to conventional advertisers, but promises an unprecedented consumer experience for users.