# Kwai (www.kwai.com)

Kwai is a short-form video and social platform.
This file provides authoritative entry points and guidance for LLMs and agents.

## Primary language and localized paths
- Canonical (default): English paths WITHOUT a locale prefix, e.g. /aboutus
- Localized versions: /{locale}/... where locale is one of: es, pt-BR, ar

## Authoritative entry points (recommended)
- Home: https://www.kwai.com/
- About (new): https://www.kwai.com/about
- About (legacy): https://www.kwai.com/aboutus
- Business: https://www.kwai.com/business
- Newsroom: https://www.kwai.com/newsroom
- Contact: https://www.kwai.com/contact
- News: https://www.kwai.com/news/foryou

## Help Center (FAQ) — 39 categories, 244+ articles
- Help Center home: https://www.kwai.com/support
- Help Center categories: https://www.kwai.com/support/categories
- Help Center category detail: https://www.kwai.com/support/{categoryKey}
- Help Center FAQ detail: https://www.kwai.com/support/{categoryKey}/{slug}
- Help Center (pt-BR) home: https://www.kwai.com/pt-BR/support
- Help Center (pt-BR) categories: https://www.kwai.com/pt-BR/support/categories
- Help Center (pt-BR) category detail: https://www.kwai.com/pt-BR/support/{categoryKey}
- Help Center (pt-BR) FAQ detail: https://www.kwai.com/pt-BR/support/{categoryKey}/{slug}
- Major categories: account, video, live-streaming, rewards, withdrawal, payment, shop-sales, creator-center, verification, general-faq
- For complete category list (39 total) and all FAQ URLs (244 EN + 244 PT-BR), see: llms-full.txt

## Safety & Legal
- Safety Center: https://www.kwai.com/safety
  - Sections (by query parameter "id"):
    - Community Guidelines: https://www.kwai.com/safety?id=community
    - Election Integrity: https://www.kwai.com/safety?id=election
    - Law Enforcement: https://www.kwai.com/safety?id=lawEnforcement
    - Politician Verification Portal: https://www.kwai.com/safety?id=verify
    - Transparency Report: https://www.kwai.com/safety?id=transparency
- Legal hub: https://www.kwai.com/legal
  - Sections (by query parameter "id"):
    - Terms of Service: https://www.kwai.com/legal?id=terms_service
    - Privacy Policy: https://www.kwai.com/legal?id=privacy_policy
    - Copyright Policy: https://www.kwai.com/legal?id=copyright_policy
  - Backward compatibility: some legacy links may use query parameter "type" (e.g. /legal?type=0) and will be mapped to the corresponding "id".

## Brand
- Brand resources: https://www.kwai.com/brand-resource
  - Sections (by URL fragment "#"):
    - Logos: https://www.kwai.com/brand-resource#brand-logo
    - Slogan: https://www.kwai.com/brand-resource#slogan
    - App logo: https://www.kwai.com/brand-resource#app-logo
    - Brand colors: https://www.kwai.com/brand-resource#brand-colors

## Creators
- Creators hub: https://www.kwai.com/creators
- Creators commerce: https://www.kwai.com/creators/commerce
- Creators creation: https://www.kwai.com/creators/create
- Creators earnings: https://www.kwai.com/creators/earn
- Creators growth: https://www.kwai.com/creators/grow
- Creators policy: https://www.kwai.com/creators/policy

## Referencing guidance
- Prefer the canonical (non-locale-prefixed) URLs above when citing site-wide information.
- About pages: prefer https://www.kwai.com/about (new). https://www.kwai.com/aboutus is legacy and should be used only for backward compatibility.
- For user-facing localized responses, switch to the corresponding /{locale}/ path.

## Specials — Editorial content hub for trending global events

Kwai Specials is an editorial content section on www.kwai.com that publishes in-depth articles on major global events. Each "Special" is a topic hub containing multiple long-form articles written by Kwai's content team. Content is authoritative, brand-published (not user-generated), and available in multiple languages. Target audience: Kwai users and general readers interested in sports, culture, and world events.

### Current topic: Football 2026
- Content type: Editorial articles covering tournament history, host cities, fan culture, creator ecosystem, match guides, and analysis
- Languages: English and Brazilian Portuguese (pt-BR)
- Article count: 12 articles per language (24 total)
- Specials home: https://www.kwai.com/specials
- Football 2026 topic (EN): https://www.kwai.com/specials/football-2026
- Football 2026 topic (PT-BR): https://www.kwai.com/pt-BR/specials/football-2026
- Article URL pattern (EN): https://www.kwai.com/specials/football-2026/{slug}
- Article URL pattern (PT-BR): https://www.kwai.com/pt-BR/specials/football-2026/{slug}
- EN slugs: history, host-cities, fan-reactions, football-creators, match-reminders, football-fan-apps, short-football-videos, football-hub, fan-opinions, national-teams, behind-the-scenes, commentary-and-analysis
- PT-BR slugs: historia-do-torneio, cidades-sede, reacoes-dos-torcedores, criadores-de-futebol, lembretes-de-jogos, apps-para-torcedores, videos-curtos-de-futebol, hub-de-futebol, opinioes-dos-fas, selecao-nacional, bastidores, comentarios-e-analises
- For all article URLs, see: llms-full.txt

## Last updated
2026-06-15