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Esse NORDESTINO foi IGNORADO pelos gigantes do Sul, mas seu café se TORNOU o número 1 no Brasil Em 1959, no RN, João Rufino começou com apenas duas sacas de café. Ele transformou a venda porta a porta em império ao fundar o grupo que depois integraria a marca 3 Corações. Hoje, o negócio que nasceu no sertão é líder de mercado no Brasil. Uma prova de que a visão estratégica vence barreiras. O que achou dessa história? #empreendedores #negócios #café #inspiração #marcas
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