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Na guerra de narrativas, não basta ter o melhor produto, você precisa ter a melhor história. A grande sacada não é só vender, mas fazer o público se envolver com a sua marca. As marcas que dominam o mercado são aquelas que controlam a narrativa. Coca e Pepsi, por exemplo, não estão apenas vendendo refrigerante, estão competindo por atenção, por identificação e por lealdade. E isso é o que faz a diferença. Moral da história: quem conta a melhor história, vence Qual você mais gosta?
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Web sugere que Zezé Di Camargo seja chamado pela Ipanema para fazer um comercial a favor da direita 😅
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Vinhetas antigas: Encerramento da programação, TV Globo, 1975
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