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Tem gente vendendo mentira por mil dólares. E você aí, lutando pra vender uma verdade que ninguém percebe. Seu produto pode ser excelente. Pode ter alma, entrega, diferencial. Mas se a sua marca não traduz isso, ela vai parecer mais do mesmo. E no mundo das aparências, quem não sabe comunicar valor vira apenas mais um no feed. Esse experimento da água de torneira mostra uma coisa que dói: as pessoas não compram o melhor, elas compram o que elas pensam ser o melhor. Se a sua marca ainda não emoc...
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