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A Consul cresceu porque entendeu uma verdade simples do Brasil real: antes de vender desejo, precisava resolver acesso. Enquanto muita gente disputava status, ela levou refrigeração para casas sem tomada, com geladeiras a querosene. Essa escolha moldou a percepção da marca por décadas. O curioso é que o nome nasceu de um empréstimo, não de uma sociedade. E mesmo depois de Brastemp e Whirlpool, a memória ficou no que a marca representou para o consumidor. No fim, grandes marcas também são constr...
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