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@drioss chega a Cannes com uma ideia que desloca o centro do debate sobre criatividade na era da IA: a autoria está em quem faz a pergunta. Para o VP de Growth & Strategy do @grupowebr o modelo antigo de silos ficou lento demais. Criação, planejamento, mídia e dados precisam estar juntos desde o briefing, e a IA funciona como um fio que conecta tudo isso. ▶️Leia a matéria: https://fastcompanybrasil.com/ #CannesLions #CannesLions2026 #FastCompany #FastCompanyBrasil
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Uma ideia simples, nascida de um acidente com molho no celular, virou uma reinvenção dos descartáveis. Os pratos “descascáveis” da Peelware usam camadas ultrafinas, compostáveis e sem plástico para reduzir resíduos e transformar a experiência de uso, unindo praticidade e sustentabilidade em um único gesto. #design #fastcompany #fastcompanybrasil
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Em Cannes Lions 2026, uma pergunta se repetiu em quase toda conversa de bastidor: com a IA acelerando a execução, o que continua sendo só nosso? Reunimos seis vozes que passaram pelos bastidores do festival - de CEOs a diretores de branding - falando sobre criatividade, empatia e o lugar do humano num mercado cada vez mais automatizado. Deslize pro lado e veja o que foi dito 👉 Um oferecimento #Google | Patrocínio @netzaeco e IAA Brazil. #CannesLions #CannesLions2026 #FastCompany #FastCompanyBra
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