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Luiz Sato | Investimentos
Grama por grama, manteiga de Paris custa quase o dobro do Lindt. E o Lindt perde cliente. Um mercado chique de Paris vendeu 700 mil barrinhas de manteiga em 2025. O turista paga mais de 30 reais numa barrinha do tamanho de um sabonete, congela na véspera do voo e leva na mala. Já a Lindt subiu o preço dois anos seguidos pra cobrir o cacau: quase 20%, depois mais uns 12%. O cliente comprou menos, e a empresa já anunciou que vai baixar o preço de tudo em janeiro. Os dois são caros. A diferença é ...
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