Joint campaign details
As a livestreaming App, Hay focuses on the fun and relaxing social life of the younger generation.
In collaboration with Kwai Creator Marketplace, HAY selected multiple creators from fashion and comedy verticals and announced the brand task.
Since the task granted creators enough freedom to create, 2,690 creators actively participated. With the help of the videos contributed, 73 million exposures were achieved within just one week, which went far beyond the brand's expectations.