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Since Domino has been famous for its variety of pizza flavors, it came up with the theme of DIY pizza for the short video battle at Kwai Pro.
The battle had two stages. Stage one was a competition about creative recipes. Within two weeks of the announcement, 220,000 creators posted their videos under the specific theme, which later contributed to 344 million exposures.
Based on the evaluation of experts from Domino, 10 creators proceeded into the next stage of competition. By using the materials and ingredients approved by Domino, they battled to be top three 'Outstanding Pizza Makers'.
In the end, JHEFFY&KENED, CARMEMLU, and FAEROLIVEIRA won the final competition with 5.08M, 3.68M and 190K votes respectively. If you are curious about how these three creators stood out, check out the videos below to get impressed!