Welcome to Kwai ads.
In order to build and establish healthy, ordered and energetic ecology of the platform. Here we made the Advertising Policies which provide guidance on what types of ad content are permitted on the platform. Whenever an order is placed by Advertiser, each ad is reviewed in accordance with the policies. If you think your ad was mistakenly disapproved, you may contact firstname.lastname@example.org.
Please kindly note that this Advertising Policies apply to:
a. advertisement and commercial content served by or purchased through the platform, on or off the services of Kwai, including ads purchased under AAAA/IAB Standard Terms and Conditions;
b. advertisement appearing within apps on Kwai.
You as the Advertisers are responsible for complying with all applicable laws and regulations. Failure to comply may result in series of consequences, including the removal of ads you have placed and suspension or termination of your account. Using sensitive personal data for ad targeting is not allowed. Topic you choose for targeting your advertisement doesn't reflect the personal beliefs, characteristics or values of users of the platform.
You totally understand that ads are public information once they are displayed on the platform, and Advertising Materials may be re-shared and accessed outside of the targeted audience. If your ad is politics related, the platform may disclose your Advertising Materials, and all information associated with your advertising, to a governmental entity or body if such disclosure is required in a lawful investigation.
In case you are operating ads on behalf of other advertisers, each of your advertiser or client shall be managed through separate ad accounts. You shall not change the advertiser or client associated with an established ad account; set up a new account. You are solely responsible for ensuring that each of your advertiser or client complies with the Advertising Policies.
Kwai reserve the right to reject, approve or remove any ad for any reason, at its sole discretion, including ads that adversely affect relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
To help you better understand our policies and obtain better experience for using our ads services, here we've highlighted some common areas of confusion. Here below are policies for the areas which are usually with confusion.
Personal Attributes: The Advertising Materials shall not expressly or suggestively show contents relating to personal attributes of the users, which means that any content expressly or suggestively showing race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition is prohibited.
Sexually Suggestive Content: The Advertising Materials shall not expressly or suggestively contain the following content: a. content relating to nudity or suggestive nudity; b. excessive exposure of the body; c. close-up shot of hip, breast and other body part which contains sex implication; d. dating ads materials which show image with excessive exposure of body or body part. Generally speaking, the Advertising Materials shall not contain adult content showing nudity, describing sex position expressly or suggestively, showing activities of strong sex implication. While posting Advertising Materials a dating software or similar products/services, the materials shall not be produced by exhibiting nudity or sex implication content or figures.
Before ads show up on the platform, they shall be reviewed in order to make sure that the ads meet the Advertising Policies.
During the ads reviewing process, we'll check the ad's images, text, targeting, and positioning, in addition to the content on the ad's landing page. Your ad may not be permitted if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with the Advertising Policies.
After your ad is reviewed, you'll receive a written notification via e-mail or other effective form, telling you whether your ad is permitted by the review team or not. If it’s approved, we'll start posting your ad and you can see your results.
Modify and Resubmit the Advertising Materials
If your ad doesn’t meet or comply with the ads policies, you may edit it and re-apply with the edited materials for review. You may follow the steps below to edit or modify the Advertising Materials:
Please check the email address associated with your advertising account. If your ad is disapproved, we'll send you an email with details and explanations.
Please use the information in the disapproval email sent from the platform, then edit the ad and create a compliant one.
Please save the edited modifications. Once you save the edited modifications, your ad will be resubmitted for review.
If you can't edit your ad or feel it was mistakenly disapproved, you may contact us via email@example.com.
Ads produced or provided by you shall not contain any Prohibited Content under this Policy. In case there is any Prohibited Content in your ads, it will definitely be disapproved and lead to modification requirement from the ads review team of the platform.
Advertising Materials shall not promote the sale or use of tobacco products and related paraphernalia. Ads shall not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
Advertising Materials must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation or preference, gender identity, family status, disability, medical or genetic condition.
Advertising Materials must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
Advertising Materials shall not promote the sale or use of illegal, prescription, or recreational drugs.
Advertising Materials shall not promote the sale or use of unsafe supplements, as determined by platform at its sole discretion.
Advertising Materials shall not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Advertising Materials which assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
Advertising Materials shall not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure. The platform attaches great importance on protection of minors. Any Advertising Materials containing adult products or services targeting on people under 18 years are strictly prohibited and will be removed definitely and immediately.
Advertising Materials shall not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
Advertising Materials shall not contain shocking, sensational, inflammatory or excessively violent content.
You shall respect rights of other people or entity. Advertising Material shall not contain any content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. Once an Advertising Material is deemed by platform in accordance with applicable laws and regulations, as infringement upon third party’s right, such Advertising Material will be removed from the platform. If you feel an Advertising Material may infringe upon or violate your rights, please contact firstname.lastname@example.org.
As mentioned before, Advertising Materials shall not contain content that asserts or implies personal attributes.
Advertising Materials shall not contain profanity or bad grammar and punctuation. Symbols, numbers and letters shall be used properly without the intention of circumventing our ad review process or other enforcement systems.
Advertising Materials shall not contain content that unduly leverages or exploits crises or controversial political or social issues for commercial purposes.
Advertising Materials shall not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page. The landing pages posted by Advertisers shall be consistent with that it submitted to the ads review team, landing pages modified by the Advertiser without prior consent from the platform may lead to removal or block of such pages.
Advertising Materials shall not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages which include minimal original content and a majority of unrelated or low-quality ad content. The platform, for the purpose of building a better and healthy environment of ads ecology of the platform and for the benefit of the users, may at its sole discretion to determine what is low quality or disruptive content. If you have any question or doubt on such content or if your advertisement is disapproved by the ads review team with this clause, you may contact email@example.com.
Advertising Materials that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise are strictly prohibited by the platform. Advertisers that repeatedly post information deemed to be falsified information may have restrictions placed on their ability to advertise on the platform.
Advertising Materials shall not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself.
Advertising Materials promoting income opportunities shall fully describe the associated product or business model, and promoting business models offering quick compensation for little investment, including multilevel marketing opportunities is strictly prohibited.
Advertising Materials shall not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.
Advertising Materials containing "before-and-after" images or images that contain unexpected or unlikely results are prohibited. Advertising content shall not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.
Ads must not discourage people from vaccination or advocate against vaccines.
Promoting the sale of human body parts or fluids is strictly prohibited on the platform.
Advertising Materials may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
Advertising Materials shall not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
Advertising Materials shall not contain audio or flash animation which plays automatically without a person's interaction or expands within the platform if someone clicks on the advertisement.
Advertising Materials shall not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Advertising Materials shall not leverage tactics intended to circumvent the platform’s ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Promoting financial products and services which are frequently associated with misleading or deceptive promotional practices is strictly prohibited on the platform.
Advertising Materials shall not include deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for the public and users.
Advertising Materials shall not promote penny auctions, bidding fee auctions, or other similar business models.
Besides the above-mentioned prohibited content and information, content and information below are restricted on the platform.
Advertising Materials for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.
Advertising Materials for dating services are only allowed with prior written permission. The advertisement shall comply with the dating targeting requirements of the platform.
Advertising Materials which promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorized advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
The platform attaches great importance on protection of minors, any above-mentioned online gambling or gaming ads without the platform’s prior written consent may lead to removal or block of access thereof.
Advertising Materials which promote credit card applications, or financial services with accredited institutions shall clearly provide sufficient disclosure of associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Advertisement promoting credit cards, loans or insurance services shall be targeted to people 18 years or above. Advertisement promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
Advertising Materials that promote over-the-counter medicines shall adhere to all applicable local laws and regulations, required or established codes of the industry, and industry guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.
Advertising Materials shall not promote the sale of prescription pharmaceuticals.
Advertisement for online and offline pharmacies are only permitted with prior written permission.
Advertising Materials that promote or reference alcohol shall adhere to all applicable local laws and regulations, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with targeting requirements of the platform and applicable local laws. Please kindly note that the policies prohibit ads promoting or referencing alcohol in some countries, including but not limited to: Russia, Afghanistan, Thailand, Norway, Brunei, United Arab Emirates, Yemen, Bangladesh, Egypt, Saudi Arabia, Gambia, Kuwait, Libya, Lithuania, Pakistan, and Turkey.
Advertising Materials about social issues, elections or politics may be posted and promoted on condition that the advertiser adheres to all applicable laws and the authorization process required by the platform. Where appropriate, the platform may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting, you must check before posting the advertisement and the platform may disapprove you ads submission.
If the ads review team send you our advertising authorization process, the disclaimer you submit for your ad about social issues, elections or politics must comply with the following guidelines. This information is provided by you during the ad authorization process and will be exhibited on your ad’s header.
Advertising Materials which promote branded content shall tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value.
Cryptocurrency products and services may be prohibited in countries. Advertising Materials may not promote cryptocurrency trading or related products and services without prior written consent of the platform.
Drug and alcohol addiction treatment might be restricted in accordance with local laws and regulations of countries. Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups, and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
The platform attaches great importance on protection of minors. Advertisers shall pay special attention to protecting physical and psychological health of minors. Advertising Materials promoting weight loss products and services must be targeted to people at least 18 years or older. Advertising Materials promoting cosmetic surgeries and procedures shall be targeted to people at least 18 years or older.
The platform attaches great importance on protection of minors. Advertisers shall pay special attention to protecting physical and psychological health of minors. Advertising Materials for social casino games, which are online games that simulate casino gambling (e.g., poker, slots etc.) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older.
Video Advertising Materials and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, and the policies below:
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens. Besides that, Advertising Materials for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written consent from the platform and must target people who are 18 years or older. Excessive depictions containing drugs and alcohol use, adult content, profanity, violence and gore within these ads are not allowed:
All components of the Advertising Materials, including any text, images or other media, shall be relevant and appropriate to the product or service being offered and the audience of the ad. Besides the relevance, Advertising Materials shall be accurate, which means that the Advertising Materials shall clearly represent the company, product, service, or brand that is being advertised. As mentioned in the Policy, the products and services promoted in an ad's text shall match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service, otherwise the platform may, in accordance with the Policy and applicable laws or regulations, at its sole discretion, remove or block such advertisement.
The Advertiser shall not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
Advertisers shall not create Lead Ads questions to request the following types of information without prior written approval of the platform.
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission. Request of financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has is prohibited without our prior written approval. The Lead Ads shall not request government-issued identifiers, including social security numbers, passport numbers or driver's license numbers.
Besides the above-mentioned information, information like: a. health information, including physical health, mental health, medical treatments, medical conditions or disabilities; b. insurance information, including current insurance policy numbers; c. information regarding political affiliation; d. information regarding race or ethnicity, religion or philosophical beliefs; e. information regarding sexual orientation or information about the sexual life of the individual; f. the same or substantially similar information that you could use a prefill question; g. information regarding trade Union membership status; h. usernames or passwords, including usernames and passwords for existing and new accounts, is prohibited from requesting by the Advertiser without prior written consent of the platform.
The platform attaches great importance on protection of Intellectual Property of Kwai, especially the brand of Kwai, including but not limited to word marks, logos, trade names, and domain names thereof. Any violation of this clause may lead to removal or suspension of the ads display on the platform by us in accordance with applicable laws and regulations.
Advertising Materials shall not imply the platform’s endorsement or partnership of any kind, or an endorsement by any other affiliates or subsidiaries of the platform. Advertising Materials relating to Kwai content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to “KWAI” in ad text for the purpose of clarifying the destination of the ad. Advertising Materials should not represent the KWAI and relevant brand in a way that makes it the most distinctive or prominent feature of the creative. The brand assets of the platform should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except with our prior written consent.
While using the services, please ensure any ad data collected, received or derived from your ad (“advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are solely responsible for ensuring your service providers protect any Kwai advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure; unless with prior written consent of the platform, never use Kwai advertising data for any purpose, including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags, except on an aggregate and anonymous basis and only to assess the performance and effectiveness of your Kwai advertising campaigns; unless with prior written consent from the platform, never use Kwai advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device; never transfer any Kwai advertising data ,including anonymous, aggregate, or derived data, to any ad network, ad exchange, data broker or other advertising or monetization related service.
You understand that the policies are subject to change at any time without prior notice or consent from your side.